CASE STUDIES
Cleopatra Records
What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Where does it come from?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of de Finibus Bonorum et Malorum (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, Lorem ipsum dolor sit amet.., comes from a line in section 1.10.32.

“The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from de Finibus Bonorum et Malorum by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.”
The Solution

The two teams at both Red Bull Records and Korrect collaborated over the past two years to create a smooth transition and evolve into a seamless working partnership.Korrect has completely automated the integration with Red Bull Records’s accounting solution SAP enabling the ingestion of data to link straight through to the profit share rules for each contract. An automatic ID per transaction ensures no entry is ever double counted at this contract level.Korrect also extended the metadata module so that it incorporated various merchandise stores running through Shopify including the ability to report sales through to Nielsen/Soundscan.David elaborates: “Some sessions that included extra long hours from both sides ensured that the move over and migration of data went smoothly. Korrect Software’s knowledge of the industry, along with their ability to see the high level and then also execute the details is very refreshing. With many installs that I (David) have done while at Warner Music Group, Korrect has always been available and very willing to work with our changing needs even if it took unsociable hours and unplanned sessions, the Korrect team is there and delivers.”This high level of work ethic and integrity between both Korrect Software and the label’s team is what has helped transform Red Bull Records.

“We shared the vision of what we wanted to build together and we feel Korrect has just as much invested in our outcome as we do.”

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Donec semper vitae erat vel vestibulum. Nam sagittis congue risus eu rutrum. Suspendisse quis libero in justo fermentum imperdiet. Fusce aliquam pharetra enim, quis volutpat neque fringilla non. Pellentesque ultrices est id dolor commodo volutpat. Morbi velit nulla, congue at consequat iaculis, efficitur ac urna. Pellentesque suscipit risus congue placerat fringilla. Suspendisse dui tortor, accumsan at turpis a, euismod molestie nibh. Pellentesque consequat bibendum dictum. Integer imperdiet maximus massa in feugiat. Integer id sem vitae nisl commodo auctor vel accumsan sem. Fusce id felis viverra, cursus eros sit amet, eleifend lectus. Nullam at odio ut sapien placerat vehicula nec sit amet neque. Praesent consequat posuere purus, nec laoreet dui viverra tincidunt. Curabitur gravida eu lectus in volutpat.